Tops 2 Bottoms

TOPSHOP Style Advisor on your Mobile

by Sasha Manuel on November 9th, 2006

Style advice is something we’d all appreciate. We may not need it everyday but to have it when it counts will definitely matter.

Usually, we rely on friends, partner, wife/husband or sister to provide us some fashion critique when we go out shopping. Whoever gives the advice, it doesn’t really matter as long as he or she can ease off the stress shopping can bring to the style-challenged.

Apart from the apparent fusion of technology and fashion with the birth of techwear, now enters a new dimension to this tech-savvy culture, a mobile style advice service offered by Topshop in the UK. This means these europeans are no longer limited to first degree acquaintances for help in this department. They can actually communicate and access a Style Advisor on the days an impulse to shop would suddenly kick in.

“The mobile service, which is an extension of Topshop’s existing in-store style advice service, has been developed by luxury and lifestyle interactive marketing specialist Skywire. The mobile technology enables Topshop customers to interact with the retailer’s style advisers. Using their mobile phones, the fashion conscious can book appointments with advisers, receive advice, reserve items and receive picture messages of recommended clothing.” — Digital Bulletin

One question remains in my head, though. When will they offer it here in Manila?! Teehee.

via adverblog

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POSTED IN: Announcements | News, Style Guide