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Tops 2 Bottoms

Armani Fashion Empire, For Sale?

by Sasha Manuel on March 1st, 2007

“Giorgio Armani, the Italian fashion designer, has said in a newspaper interview that he was prepared to sell his fashion empire.”Yahoo News

I’m shocked. Genuinely shocked. I can’t help but ask — WHY?!

Armani is a label known for its elegance and classic style. It has grown a cult following and loyal supporters. How can the “new partner” deliver the same touch (or even bring it to the next level) on the fashion that most Armani lovers are used to?

I’m unsettled. Don’t we get a say on this? I know. I know. I don’t own it — Giorgio does (and L’Oreal, apparently). I just fear that once a new voice gets introduced (backed up with monetary stake) on the brand, the general direction of the style will be lost. The Armani look will be lost.

I’m a little bit saddened by the news, that’s all.

For a picker-upper, I’m reading my Armani posts…

Armani-fied

Armani Collezioni: Matelasse Check Jacket
A cool and refreshing look from Armani

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POSTED IN: Announcements | News, Fashion Designers

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