Press Release | AOL Hosts Third Annual Prom Fashion Show with American Idol Stylist Miles Siggins
Dulles, VA – March 29, 2007 – AOL’s teen site, RED (http://www.beRED.com), has teamed with American Idol stylist Miles Siggins to develop the hottest prom looks for this year’s virtual fashion show. The interactive video special features three couples, sporting a range of different prom ensembles from leading designers including Jessica McClintock, H & M, Dolce & Gabbana, American Apparel, Claire’s, La Femme, Chinese Laundry, Windsor, Aldo, Miss Sixty, After Hours Tuxedos and more. At any time while watching the video story, teens can get more details about an outfit and later buy the item.
“RED’s annual fashion show offers teens an alternative way to research prom fashions,” said Jacquie Moen, Vice President, AOL Kids and Teens. “Teens love the interactive experience because it gives them important information on the hottest looks for prom, and entertains in the process.”
The Prom Looks
For guys and girls looking for this year’s hottest fashion trends, the RED prom fashion show takes on 18 different personalities in three categories: Edgy, Classic and Glam.
* Edgy: For Edgy girls, RED presents punk glamour with modern touches, featuring dresses with bright colors and prints perfect for spring. For guys, this year’s Edgy look is skinny suits, heavy metal belts, jeans, sneakers and tux jackets.
* Classic: For the Classic girl, RED showcases uneven ruffles with embroidered tops. Lush fabrics perfect for any body type. Gowns remain elegant in traditional colors like blue and black. For the Classic guy, RED offers two-button tuxedos with white accessories.
* Glam: For the Glam princess, there’s drop dead gorgeous 1920’s old-school glamour — white lace and satin with diamond accents. For a modern twist, we’ve incorporated metallic chic with silver and gold accessories. For the Glam man, elegant tuxedos with silk ties are the way to go.
RED™ is an all-encompassing online hot spot for teens offering a wealth of content including viral videos, comics and anime, news, entertainment, games, music as well as easy-to-use tools for blogging and socializing with friends.
About AOL
AOL® is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs the country’s largest Internet access business, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
Tags: American-Idol, AOL, beRED.com, classic, edgy, fashion, Fashion Show, glam, Jacquie-Moen, Miles-Siggins, press-release, Prom-looks, red, stylist, teens, Time-WarnerRelated Stories
POSTED IN: Announcements | News, Fashion-related Events
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